When the Jacksonville Jaguars play the Atlanta Falcons on October 1 at Wembley Stadium in London, it will mark the 43^rd time the NFL has held a regular-season or preseason game on British soil.

The first time was 40 years ago today (August 6, 1983), when the Cardinals met the Minnesota Vikings in the Global Cup. It was the brainchild of John Marshall, a former Hollywood screenwriter whose International Promotions Limited company sponsored the exhibition game. The Super Bowl had been televised in England for the first time the previous January—viewers stayed up into the wee hours of the morning because of the time difference—and Marshall believed there was interest to be mined in American football.

The Global Cup was played on a Saturday. The Cardinals, who had been practicing for a few weeks at training camp at Eastern Illinois University in Charleston, flew out of St. Louis on a Global Airlines 707 charter that departed Lambert Field at around 7 p.m. Thursday and arrived at London’s Gatwick Airport at 10 a.m. Friday London time—some nine hours later. 

“It was a long, long, long flight,” former Big Red guard Joe Bostic recalled recently.