How the Big Red Helmet Cart Almost Took Out Lou Brock

By Lori Greenstein

Long, long ago in a place called the Civic Center Busch Memorial Stadium, a couple of minor miracles occurred.

Bill Bidwill bought the nifty Golf Cart shaped like a football helmet, featuring a giant Cardinal bird head decal. He strolled into our PR office, smiled and asked if I’d like to drive the new golf cart. “Heck yes!”, I said. I didn’t bother to tell him I’d never driven one before!

Bill Bidwill and family with the Big Red Helmet Cart (circa 1987)

It was parked outside the double doors separating the football and baseball offices in the stadium. He showed me how to start it, where the brake and the go pedal was. He told me to have fun.

I was terrified. What if I wrecked it? He went back into the offices and I turned the key. Off I went, at a snail’s pace to begin. Down the main concourse I went, wearing a huge smile, I am sure.

The longer I drove it, the more confidence I gained and the faster I went. That was a big stadium, with a whole lot of concrete concourses, which took me up to the top of the stadium, around it and then back down. I grew braver with each passing moment.

By the time I was coming down the last ramp, it was floored! And just as I came into view of the parking place across from the baseball home plate netting, the door opened and a young man walked into my path. I screamed “Woman at the wheel”, he turned his head, saw me and set a new land speed record to safety on the other side of the concourse, behind the net.

That was a historic moment. To this day, I maintain that the Cardinal golf cart and I scared the SPEED into LOU BROCK. It might have been about the time he started stealing bases and setting records. ‘Nuff said.

(Editor’s Note: Lori Greenstein served as the Football Cardinals Assistant Public Relations Director from 1965-1971)

1960: Why the Cardinals left Chicago

Walter Wolfner, Commissioner Pete Rozelle, and Bill Bidwill at the March 1960 league meetings in Los Angeles, CA.

The Arizona Cardinals were founded in Chicago as the Morgan Athletic Club in 1898 and were charter members of the National Football League in 1920. During their stay in the Windy City, the Cardinals won a controversial NFL Championship in 1925 and another in 1947, just after team owner Charles Bidwill passed away. After losing in the 1948 Championship game, the Cardinals fell on hard times. They went through a number of head coaches, losing seasons, and were struggling financially.

WALTER WOLFNER

Violet Bidwill had taken control of the team after her husband Charles’ death in 1947. Two years later, Ms. Bidwill married Walter Wolfner, a one-time St. Louis coffee broker. In 1951, Wolfner was named managing director of the team, with Charles “Stormy” Bidwill the president, and Bill Bidwill the vice-president. The fact that Wolfner had control of the team was the first step in the Cardinals moving to St. Louis.

Chicago Cardinals owner Violet Bidwill Wolfner and her husband Walter Wolfner

In 1954, the Cardinals would play their first charity exhibition game in St. Louis. They lost 30-0 to the Philadelphia Eagles, but Wolfner would sign a ten-year agreement to play an annual exhibition game at Sportman’s Park. The game would become known as the Cardinal Glennon charity game and it would become a fixture on the Cardinals pre-season schedule for over 20 years.

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Remembering Violet Bidwill Wolfner: First Female NFL Owner

Violet Bidwill-Wolfner

Violet Bidwill became the first woman to own an NFL franchise after her husband passed away in April 1947. Charles Bidwill had purchased the Chicago Cardinals in 1933 and would eventually acquire horse and dog tracks in Chicago and Florida, all of which Ms. Bidwill inherited at the time of Charley’s death.

Violet Bidwill was born Violet Fults in Red Bud, IL (40 miles southeast of St. Louis) on January 10, 1900. Her father died when she was just four years old and her mother worked as a waitress. Violet met Chicago sportsman Charley Bidwill in the 1920s and were soon married. Charles “Stormy” Bidwill Jr. was born in 1928 and younger brother William (Bill) Bidwill was born three years later. The boys would later learn, after Violet’s death, that they had been adopted.

Violet was a tall, beautiful, soft-eyed woman, who former Cardinals head coach Jim Conzelman and others described as so shy that she was uncomfortable except in the presence of her family and close friends. Youngest son Bill would acquire this same trait.

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