1964: Why the Big Red Almost Moved to Atlanta

Twenty four years before the St. Louis Football Cardinals moved to Arizona, the Bidwill brothers almost relocated to Atlanta.

In April of 1964, Bill and Stormy Bidwill denied a Nashville Banner report of the Cards interest in moving to the Georgia capital.

“No. 1, I’d rather not comment. No. 2, neither I nor my brother ever has talked to the person who carried the story. No. 3, we’re not contemplating any change,” Cards vice president Bill Bidwill told the St. Louis Post Dispatch.

However, a month later, Bidwill admitted that he had received a “fine proposal” from Atlanta to play in their new $18,000,000 stadium starting in 1965.

BIDWILL’S CONCERNS

The Bidwill brothers wanted to stay in St. Louis, but had a number of concerns. First, they weren’t happy with the length of the proposed 30 year lease in an unproven football market. They also weren’t happy with the rental agreement of 12% of the gate revenue and the 5% city tax on ticket sales.

Bill (L) and Stormy (R) Bidwill in a 1965 photo (courtesy Sports Illustrated)
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