(Editor’s Note: This is a short excerpt from Robert L. Burnes book Big Red: Story of the Football Cardinals, published in 1975 )
To present a picture of Wally Lemm, the best approach perhaps is to indicate what he was not as a coach. He was not, for instance, the bristling, driving type of coach Vince Lombardi was. Nor was he the perfectionist that Paul Brown always has been. Nor the fundamentalist that Tom Landry has been. Nor was he a devotee of the George Allen system which dictates that twenty hours of every working day, seven days a week must be a given over to making the football team a winner.

If he resembled any man, in approach to the job if not in flamboyancy, it was probably Jim Conzelman. Jim Conzelman always said “football is supposed to be fun” and Lemm echoed the sentiment. football was a major part of Jim Conzelman’s life, yet he walked away from the game several times and found other pursuits equally rewarding. So did Wally Lemm.
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