(Editor’s Note: This is a short excerpt from Robert L. Burnes book Big Red: Story of the Football Cardinals, published in 1975 )
To present a picture of Wally Lemm, the best approach perhaps is to indicate what he was not as a coach. He was not, for instance, the bristling, driving type of coach Vince Lombardi was. Nor was he the perfectionist that Paul Brown always has been. Nor the fundamentalist that Tom Landry has been. Nor was he a devotee of the George Allen system which dictates that twenty hours of every working day, seven days a week must be a given over to making the football team a winner.
If he resembled any man, in approach to the job if not in flamboyancy, it was probably Jim Conzelman. Jim Conzelman always said “football is supposed to be fun” and Lemm echoed the sentiment. football was a major part of Jim Conzelman’s life, yet he walked away from the game several times and found other pursuits equally rewarding. So did Wally Lemm.
Violet Bidwill became the first woman to own an NFL franchise after her husband passed away in April 1947. Charles Bidwill had purchased the Chicago Cardinals in 1933 and would eventually acquire horse and dog tracks in Chicago and Florida, all of which Ms. Bidwill inherited at the time of Charley’s death.
Violet Bidwill was born Violet Fults in Red Bud, IL (40 miles southeast of St. Louis) on January 10, 1900. Her father died when she was just four years old and her mother worked as a waitress. Violet met Chicago sportsman Charley Bidwill in the 1920s and were soon married. Charles “Stormy” Bidwill Jr. was born in 1928 and younger brother William (Bill) Bidwill was born three years later. The boys would later learn, after Violet’s death, that they had been adopted.
Violet was a tall, beautiful, soft-eyed woman, who former Cardinals head coach Jim Conzelman and others described as so shy that she was uncomfortable except in the presence of her family and close friends. Youngest son Bill would acquire this same trait.